Alex
Rainone



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I like to make cool stuff, and if I can make some scratch to feed my dog, all the better.  I’ve worked on B2B marketing, sales collateral, social media campaigns, TV spots, and all that jazz.


Gallery of the GamersInteractive Website, Research Report
Primary Role: Creative Direction, Art Direction, Vendor Relations

Website
Website designed and built by FiveByFive
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Research report designed by Fisk

“Gamer” has become a dirty word that brings to mind images of basements, empty energy drinks, and unused showers. The reality is that more people fit the term than you would expect.

The Gallery of the Gamers visualizes Activision Blizzard Media’s research on gaming segments and demographics as an interactive art gallery. Each piece in the gallery speaks to a unique group of players, some proud and some not. As you explore the gallery and read the research, you’ll soon learn that being a gamers is harder than a yes or no question.

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